Looking for a Tradify Alternative That Also Does Your Marketing?

Tradify is a good tool. Let us get that out of the way early.

If you are an Aussie tradie — sparky, plumber, builder, landscaper — and you need a clean way to manage quotes, jobs, timesheets, and invoices, Tradify does the job. It is built by a New Zealand team that genuinely understands the trades industry. Local support. Clean interface. Integrates with Xero and MYOB. No complaints there.

But if you have landed on this page searching for a Tradify alternative in Australia, chances are you have hit the ceiling. Not because Tradify is broken, but because your business needs more than job tracking.

You need leads. You need follow-up that actually happens. You need reviews showing up on Google without begging every client. You need marketing that runs while you are on site.

Tradify was never built to do that. And that is not a flaw — it is a design choice. But it means there is a gap. And that gap is where most trade businesses lose money.

What Tradify Does Well

Credit where it is due. Tradify covers the operational basics that matter to tradies:

• Quoting — Build and send professional quotes from your phone. Clients approve with one tap.
• Job tracking — See every job from enquiry to completion. Add notes, photos, and time logs on the go.
• Invoicing — Convert quotes to invoices. Send them on the spot. Integrates with Xero, QuickBooks, and MYOB.
• Timesheets — Staff clock in and out per job. Handy for payroll and job costing.
• Scheduling — Assign jobs to team members. See who is where and what is coming up.
• Purchase orders — Track materials and supplier costs against each job.
• Safety forms — Digital SWMS and JSA forms. Important for compliance.

Tradify charges per user: the Lite plan runs $47/user/month for 1-3 users, and Pro drops to $38/user/month for teams of 4 or more. For a three-person team on Lite, that is $141/month. Reasonable for what you get.

The onboarding is free, the local support is responsive, and the 14-day trial gives you enough time to kick the tyres. For pure job management, it is a solid pick.

The Problem Is Not Tradify. It Is What Happens Outside Tradify.

Here is where the story changes.

Picture this. You finish a bathroom reno on Friday. The client is thrilled. You are back on site Monday, head down, and three things happen that week:

1. A lead fills out your website form at 8pm Tuesday. You do not see it until Wednesday morning. By then they have called two other plumbers and booked one.

2. You sent a quote last Thursday. The client has gone quiet. You keep meaning to follow up but you are flat out. A week passes. Then two. That quote dies.

3. Your happy bathroom client would have left you a five-star Google review — if anyone had asked. Nobody did. Three months later, she cannot even remember your business name.

None of those problems are Tradify's fault. Tradify is not a marketing tool, a lead management system, or a reputation platform. It was never meant to be.

But those three scenarios? They are costing the average trade business thousands of dollars every single month.

Research consistently shows that 78% of customers buy from the business that responds first. Not the cheapest. Not the best. The first one to reply. If your response time is measured in hours instead of seconds, you are handing jobs to your competitors.

What a Growth Platform Adds to the Picture

This is where My Digital Group comes in. MDG is not a replacement for job management — it is everything that sits around it. The lead generation, the instant follow-up, the reputation building, the marketing, and the AI that keeps it all running when you are on the tools.

Here is what MDG handles that Tradify does not:

Lead Capture That Actually Works

• A website built to convert visitors into enquiries, not just look professional
• Landing pages for specific campaigns — "Get a free quote for your deck build" or "Book your pre-winter heating check"
• Forms that drop leads straight into automated follow-up sequences
• Integration with Google and Facebook ads so you know exactly which dollar brought in which lead

AI-Powered Follow-Up

• The AI Employee responds to every new enquiry in under 60 seconds — via text, webchat, or social media
• It answers common questions ("Do you do split system installs?"), qualifies the lead, and books them into your calendar
• It follows up with leads who go quiet. Automatically. Persistently. Politely.
• Works 24/7, including weekends, public holidays, and 9pm on a Tuesday when you are watching the footy

Reputation Management on Autopilot

• After every completed job, an automated review request goes out via SMS
• You choose the timing — immediately, next day, or after a cooling-off period
• Track your Google reviews from one dashboard
• Respond to reviews without logging into Google separately
• Most MDG trade clients double their Google review count within 90 days

Marketing That Runs Itself

• Email campaigns to your client list — seasonal reminders, special offers, referral requests
• SMS broadcasts for time-sensitive promotions
• Re-engagement sequences for past clients who have not booked in 6+ months
• All automated. Set it up once, and it keeps running.

One Inbox for Everything

• Texts, emails, Facebook messages, Instagram DMs, webchat, and voicemails — all in one place
• No more missing a lead because it came through Facebook and you only check email
• Full conversation history for every client, across every channel

Feature-by-Feature Comparison

| Feature | Tradify | My Digital Group | |---|---|---| | Quoting | Yes (strong) | Yes | | Invoicing | Yes (strong) | Yes | | Job scheduling | Yes | Yes | | Timesheets | Yes | No (use Xero integration) | | Purchase orders | Yes | No (use Xero integration) | | Safety forms (SWMS) | Yes | No | | AI Employee (24/7 response) | No | Yes (Pro+) | | Automated follow-up sequences | No | Yes | | Lead capture pages and funnels | No | Yes | | Google review automation | No | Yes | | Email and SMS marketing | No | Yes | | Re-engagement campaigns | No | Yes | | Website included | No | Yes | | Unified inbox (SMS, email, social) | No | Yes | | Facebook and Google ad tracking | No | Yes | | Australian phone number | No | Yes (Pro+) | | Dedicated strategist | No | Yes (Wingman) | | Xero integration | Yes | Yes |

Notice the pattern? Tradify wins on trade-specific operations like timesheets, purchase orders, and safety forms. MDG wins on everything that brings in new business and keeps existing clients coming back.

The Real Cost Comparison

Tradify for a 3-person team on Lite: $141/month.

But Tradify only manages your jobs. To actually market your business, you still need:

• Website hosting and builder: $30-$60/month
• Email marketing tool: $30-$80/month
• SMS marketing: $30-$80/month
• Review management platform: $50-$150/month
• Chatbot or live chat: $50-$150/month
• Landing page builder: $30-$80/month
• Social media scheduler: $20-$50/month

Total with Tradify + bolt-ons: $381-$791/month across 6-8 different platforms. None of them integrated. All requiring separate logins and separate learning curves.

My Digital Group Pro: $397/month. Unlimited users. AI Employee. Automated follow-up. Review automation. Website. Phone number. Unified inbox. Marketing tools. One platform. One login.

For a 3-person trade business that wants to grow, MDG is not the expensive option. It is the consolidated one.

When Tradify Alone Makes Sense

Let us be fair. Tradify on its own might be enough if:

• You get all your work through word of mouth and have a full schedule for the next 3-6 months
• You have zero interest in online marketing, reviews, or lead generation
• Your main pain point is purely operational — timesheets, purchase orders, safety forms
• You already have a marketing agency handling your growth and just need a job tracker

If that is you, stick with Tradify. It does what it does well.

When You Need More Than Tradify

Switch to MDG — or add it alongside Tradify temporarily — if:

• You are missing enquiries because you cannot respond fast enough from site
• Your Google review count is sitting in single digits while competitors have 50+
• You sent out quotes last month that never got followed up
• You know you should be doing email and SMS marketing but never get around to it
• You are paying for 3-5 separate tools and none of them work together
• You want to stop relying on word of mouth alone and build a predictable lead source
• You want someone who actually understands trades to manage your marketing (Wingman plan)

The shift is not about ditching Tradify. It is about realising that job management is table stakes. Every tradie has some version of it — even if it is just a notebook and a spreadsheet. What separates the trade businesses that grow from the ones that stay stuck is what happens before the job starts and after it finishes.

What the Shift Looks Like in Practice

Here is a realistic scenario for a 3-person electrical business on the Central Coast:

Before MDG:

• 4-6 new leads per week, mostly from word of mouth
• Average response time to enquiries: 6-12 hours
• Google reviews: 12 total
• Follow-up on sent quotes: sporadic, maybe 1 in 3
• Monthly marketing effort: posting on Facebook when they remember

90 days after switching to MDG Pro:

• 10-15 new leads per week from website, Google, and Facebook
• Average response time: 47 seconds (AI Employee)
• Google reviews: 38 and climbing
• Follow-up on every quote: automated, consistent, 100%
• Marketing: automated email and SMS campaigns running in the background

Same team. Same quality of work. Completely different trajectory.

Take the First Step

You do not have to commit to anything to find out where you stand.

Get your free business audit and we will review your current setup — Tradify, spreadsheets, whatever you are using — and show you exactly where leads and revenue are slipping through the cracks. No obligation. No pressure. Just a clear picture of what is working and what is not.

If you are ready to talk, book a strategy call and we will walk through how MDG would work specifically for your trade business.