Loading…
Gym CRM & Marketing Software
Your Members Aren't Ghosting Your Coaching.
They're Ghosting Your Follow-Up.
Stop losing members to silence. Get a system that follows up, books trials at midnight, and keeps your community engaged year-round.
Gym CRM Software, Built for Member Retention
A gym CRM should do more than store member details. My Digital Group is gym CRM software and marketing in one - it nurtures new leads, catches members before they cancel and runs reactivation campaigns automatically, with an AI assistant on the Pro plan that books trials around the clock. Built for Australian gyms, studios and personal trainers, from $215/mo with no lock-in - here's how to get more gym members without slashing your prices.
Sound Familiar?
You opened a gym to change lives - not to spend every night chasing cancellations.
Feast-or-Famine Cycles
Packed in January, ghost town by May. No consistent acquisition system means you're always riding the seasonal rollercoaster.
Members Ghosting
They sign up, attend for 6-8 weeks, then vanish. No system catches them slipping or re-engages before they cancel.
Competing With Budget Chains
The $14.95/week chain opened down the road and casuals vanished overnight. You can't articulate your premium value.
What are missed enquiries costing the studio?
5
$
Estimate only. Assumes you would have won one in four of those missed calls.
How We Fix It: The C.A.R.E.™ Method
We don't just give you software. We build a system that grows your studio while you focus on coaching.
C
Capture Every Trial & Enquiry
Midnight enquiries? Your AI Employee handles them, qualifies the lead, and books the trial - before you wake up.
A
Automate the Admin Grind
Class reminders, failed payment follow-ups, and member check-ins - handled without you touching a phone.
R
Retain Members Before They Ghost
Automated nurture catches members before they slip away. Reactivation campaigns bring back past members.
E
See What's Working
Member trends, trial conversions, and churn rates in one dashboard. Know exactly where your studio stands without guessing.
Recommended for Studios
Pro Plan
An AI that books trials at 11pm, automated retention that catches members before they ghost, and reviews on autopilot.
$432/mo
- AI Employee handles midnight enquiries
- Missed-call text-back for new leads
- Automated member retention sequences
- Failed payment recovery
- Google Review automation
- Replaces 4-5 disconnected platforms
How We Compare to Other Fitness Tools
| Feature | My Digital Group | Mindbody | Glofox | Budget DIY |
|---|---|---|---|---|
| Lead capture & instant follow-up | ✓ | Basic | Basic | ✗ |
| AI assistant (24/7 enquiries) | Pro+ | ✗ | ✗ | ✗ |
| Member retention automation | ✓ | ✗ | Basic | ✗ |
| Google Review automation | ✓ | ✗ | ✗ | ✗ |
| Class scheduling | ✓ | ✓ | ✓ | ✗ |
| Done-for-you marketing | Wingman | ✗ | ✗ | ✗ |
| Starting price | $215/mo | $139+ USD/mo | Custom | Free-$50/mo |
| No lock-in contract | ✓ | 12mo minimum | Usually 12mo | ✓ |
Real fitness builds, on the record
Every number we publish is a real client outcome you can check. Here is our work in your world:
The Flex Fit Academy
A conversion-driven rebuild for an online coaching business - avatar-based personalisation, funnels and automated lead nurture.
Apex Submission League
Zero to full go-to-market in 35 days for Australia's first professional team grappling league - website, ads and CRM.
"When I saw what My Digital Group had designed for the coaching platform, it was exactly how I'd imagined it - honestly, everything was perfect. They took how I actually coach and turned it into a system that works around the clock."
Not sure what you need yet?
Take the free audit - six questions, two minutes, and you get a scored action plan. No call required.
Resources for Fitness Business Owners
Proven strategies to fill your studio and keep members coming back.
How to Get More Gym Members
Proven strategies to fill your studio without slashing prices.
Best CRM for Personal Trainers (2026)
The top systems for PTs and studio owners - compared side by side.
AI for Small Business Australia
What AI tools actually work for fitness businesses in 2026.
Why Small Businesses Lose Leads
The 5 silent killers costing you members - and how to fix each one.
Case Study: The Flex Fit Academy
How an online fitness coach turned a generic site into a conversion machine with avatar-based personalisation.
Plans & Pricing
See which plan fits your studio - from self-managed to fully done-for-you.
Got Questions?
Ready to stop the feast-or-famine cycle?
Find out exactly where your studio is leaking members - and how to plug it.