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AI Employee
Your Business Never Sleeps. Neither Does Your AI Employee.
Instant replies to every enquiry - at midnight, on weekends, while you're on the tools. No missed leads. No more playing phone tag.
What Is an AI Employee?
An AI Employee is software that answers enquiries, qualifies leads and books appointments for your business 24/7 - like a receptionist that never sleeps. My Digital Group's AI Employee replies to every web form, SMS, Facebook and Instagram message in under 60 seconds, in your voice, so you never lose a lead to a slow reply or an after-hours call. It's included on the Pro and Wingman plans - part of the AI for small business toolkit.
How It Works
You don't configure anything. We set it up. Here's what happens.
01
A Lead Comes In
Someone fills in a form, sends a DM, or calls after hours. Your AI Employee responds in under 60 seconds - not 60 minutes.
02
AI Has the Conversation
It answers common questions about your services, pricing, and availability. It sounds like you, not a robot.
03
You Get the Booking
The AI qualifies the lead and books them in. You wake up to confirmed appointments, not missed opportunities.
What Your AI Employee Handles
The repetitive stuff you answer 10 times a day - pricing, availability, booking - handled without you.
Enquiry Responses
Instant replies to every enquiry, 24 hours a day, 7 days a week. No lead waits more than 60 seconds.
FAQ Answers
Handles the questions you get asked ten times a day - pricing, availability, services, and more.
Appointment Booking
Books trials, quotes, and consultations directly into your calendar without you lifting a finger.
Lead Qualification
Filters tyre-kickers from real prospects so you only spend time on leads that are ready to go.
After-Hours Coverage
Nights, weekends, public holidays - your AI Employee never clocks off and never calls in sick.
Multi-Channel
Responds across web forms, SMS, Facebook Messenger, and Instagram DMs - all from one inbox.
Built for Real Businesses
Here's what it actually looks like for tradies, salon owners, and gym operators.
Tradies
You're under a house. A potential $5,000 job calls. Your AI texts them back, answers their questions, and books a quote. By the time you knock off, it's locked in.
Salons
A new client DMs you on Instagram at 9pm asking about balayage pricing. Your AI responds with pricing, availability, and books them in - while you're watching Netflix.
Fitness
Someone Googles 'CrossFit near me' at 11pm. They fill in your form. 30 seconds later, your AI has responded, answered their questions, and booked them into a trial class.
See It Answering Calls for a Tradie
Luke Rinn's AI receptionist answers his calls while he's on the tools, books jobs and organises callbacks, and keeps the call transcript for him to read later. At times, customers think they're talking to a real person.
Client Stories Ep 2
"I've been told by customers pretty regularly that they actually think it's a real person at times."
Key moments
Watch the full storyGot Questions?
Stop Missing Leads. Start Closing Them.
Find out how many enquiries you're losing - and how your AI Employee can win them back.