Best CRM for Electricians in Australia (2026 Comparison)
Matthew Arraiza
21 March 2026
Best CRM for Electricians in Australia (2026 Comparison)
If you are an electrician running your own business in Australia, you have probably reached the point where keeping track of quotes, jobs, and follow-ups in your head (or a notepad) is costing you money.
Missed callbacks. Quotes that never got sent. Leads that went cold because you were too busy on site to reply.
Sound familiar?
The right system fixes all of that. But with dozens of options on the market, picking one feels like another job you do not have time for.
So we have done the comparison for you. We have looked at the four most relevant options for Australian electricians in 2026 and broken down what each one actually does, what it costs, and who it suits best.
What We Compared
We evaluated each platform across five criteria that matter most to electricians:
- Job management (quoting, scheduling, invoicing)
- Lead tracking and follow-up (so you stop losing work)
- Marketing tools (getting new customers in the door)
- Ease of use (can you learn it between jobs?)
- Total cost (not just the sticker price)
1. Tradify
Best for: Sole traders and small crews who want simple job tracking without the bells and whistles.
Tradify is a New Zealand-born platform that has built a strong following with Australian tradies, particularly electricians and plumbers. It is endorsed by Master Electricians Australia, which says something about its fit for the trade.
What It Does Well
- Purpose-built for trades. The interface makes sense to sparky businesses, not just tech people.
- Clean quoting and invoicing that connects to Xero and MYOB.
- Timesheets and job tracking for crews in the field.
- Solid mobile app for managing jobs on site.
Where It Falls Short
- No marketing tools whatsoever. Zero lead generation, no automated follow-ups, no email or SMS campaigns.
- Per-user pricing gets expensive fast with a growing team.
- No built-in phone system or AI features.
- You still need separate tools for Google reviews, social media, and getting new leads.
Pricing
- Lite: From $48 AUD per user per month
- Pro: From $38 AUD per user per month (minimum 4 users)
- Plus: Custom pricing for 10+ users
A three-person team on the Lite plan is looking at roughly $144 per month. Add an apprentice and an office manager, and you are up around $240 per month just for job management.
Master Electricians members get 50% off for the first three months and 20% ongoing.
2. Jobber
Best for: Growing electrical businesses that want polished client communications and online booking.
Jobber is a Canadian platform that has made solid inroads in Australia. It looks professional, handles client-facing communications well, and offers a decent range of features for field service businesses.
What It Does Well
- Slick client hub where customers can approve quotes, pay invoices, and request work.
- Online booking that works well for residential electrical work.
- Automated quote follow-ups (basic level).
- Route optimisation for crews covering a wide area.
Where It Falls Short
- Pricing jumps significantly once you add users. Each additional team member costs $29 per month on top of your plan.
- Marketing features are limited and locked behind higher tiers or add-ons.
- Australian phone numbers and SMS can be patchy depending on your plan.
- The "Grow" plan at $199 per month still does not include proper lead management or AI.
Pricing
- Core: $39 AUD per month (1 user)
- Connect: $119 AUD per month (up to 5 users)
- Grow: $199 AUD per month (up to 15 users)
- Additional users: $29 per month each
A five-person electrical business on the Connect plan with a couple of add-ons is realistically spending $180 to $250 per month.
3. ServiceM8
Best for: Sole traders and small operations who want a low-cost entry point and pay-per-job simplicity.
ServiceM8 is Australian-built, which means it handles GST, Australian phone numbers, and local payment processing without workarounds. Its pay-per-job model is unique and suits electricians who want costs tied directly to volume.
What It Does Well
- Australian-made with local support and GST handling built in.
- Unlimited staff on all paid plans (a major advantage over per-user pricing).
- Pay-per-job model means quiet months cost less.
- Solid job management with photos, notes, forms, and asset tracking.
- Integrates well with Xero and MYOB.
Where It Falls Short
- Job caps on lower plans. The Starter plan allows only 50 new jobs per month.
- No real marketing or lead generation tools. It manages jobs, not growth.
- The free plan is extremely limited (30 jobs, 1 user, no SMS).
- No automated lead follow-up, review requests, or customer nurture sequences.
- Reporting is basic compared to other options.
Pricing
- Free: $0 per month (30 jobs, 1 user)
- Starter: $29 per month (50 jobs)
- Growing: $79 per month (150 jobs)
- Premium: $149 per month (500 jobs)
- Premium Plus: $349 per month (1,500+ jobs)
For most small electrical businesses, the Growing or Premium plan at $79 to $149 per month is the sweet spot. The flat-rate pricing (not per-user) is a genuine advantage.
4. My Digital Group
Best for: Electricians who want one system for everything: job management, marketing, lead follow-up, reputation management, and customer communications.
Full disclosure: this is us. But we have included ourselves because we genuinely solve a different problem. The platforms above manage jobs. We manage your entire business growth system.
My Digital Group is an all-in-one business platform built for Australian trades and service businesses. Instead of stitching together three or four different tools, you get everything in one place with one login and one monthly cost.
What It Does Well
- Full lead management with automated follow-ups via SMS, email, and even AI-powered chat.
- Reputation management that automatically requests Google reviews after completed jobs.
- Online booking and quoting with a professional client-facing experience.
- Marketing automation including email campaigns, SMS broadcasts, and re-engagement sequences.
- AI Employee (Pro plan) that responds to enquiries, books jobs, and follows up with leads around the clock.
- Australian phone numbers with call tracking and recording.
- Unlimited users on the Pro plan, so your whole team is covered.
- Built-in website, landing pages, and funnels if you need them.
Where It Falls Short
- It is not a dedicated trade job management tool. If you need detailed trade-specific features like compliance forms or asset registers, ServiceM8 or Tradify go deeper on the job management side.
- The Starter plan does not include phone or AI features.
- More features means a slightly steeper learning curve (though we handle onboarding for you).
Pricing
- Starter: $197 per month (2 users, full platform, self-managed)
- Pro: $397 per month (unlimited users, AU phone, AI Employee, full platform)
- Wingman: $997 per month (fully managed with a dedicated strategist, content, and strategy calls)
No per-user fees on Pro. No hidden costs. No nickel-and-diming for features that should be standard.
The Comparison at a Glance
| Feature | Tradify | Jobber | ServiceM8 | My Digital Group | |---|---|---|---|---| | Job management | Strong | Good | Strong | Good | | Lead follow-up | None | Basic | None | Advanced + AI | | Marketing tools | None | Limited | None | Full suite | | Google review automation | None | None | None | Built in | | AI-powered responses | None | None | None | Yes (Pro plan) | | AU phone numbers | None | Limited | Yes | Yes (Pro plan) | | Unlimited users | No | No | Yes (paid plans) | Yes (Pro plan) | | Typical cost (3 person team) | $144+/mo | $180+/mo | $79-149/mo | $197-397/mo |
So Which One Should You Pick?
Choose Tradify if you are a sole trader or small crew that just needs quoting, invoicing, and job tracking. You are happy handling marketing separately (or not at all), and you want something simple that other sparkies recommend.
Choose Jobber if you want polished client communications and online booking, and you are okay paying extra for each team member. It looks professional and works well for residential electrical businesses with a strong focus on customer experience.
Choose ServiceM8 if you want an Australian-built system with flexible pay-per-job pricing and unlimited staff. It is the best value for pure job management, especially if you are a sole trader or have unpredictable job volumes.
Choose My Digital Group if you are tired of losing leads, want your marketing and job management in one system, and want to stop paying for four different tools that do not talk to each other. If you have ever lost a job because you did not follow up fast enough, this is the platform that fixes that problem permanently.
The Real Question
Most electricians do not lose money because their invoicing software is wrong. They lose money because leads fall through the cracks.
A bloke fills in your contact form on Friday afternoon. You are up a ladder. By Monday, he has already booked someone else.
That is the problem none of the job management tools solve. And that is exactly where My Digital Group sits.
You get the operational tools you need, plus the marketing and automation that actually grows your business. One system. One bill. No gaps.
Ready to See How It Works?
Take our free business audit to find out exactly where your leads are leaking and how much revenue you are leaving on the table.
Get your free audit -- it takes two minutes and shows you the gaps costing you real money.
Or if you already know you need a better system, book a call with our team and we will walk you through how it works for electrical businesses like yours.